For years, the dream of "living on the road" came with a massive asterisk. You could have the freedom, the views, and the adventure—but you usually had to trade it for a dwindling bank account or a low-paying seasonal job that left you exhausted. The dream was real, but the paycheck was a struggle.

If you’re running an RV park, you’re likely wearing ten different hats. Between checking in rigs and managing maintenance, social media usually falls to the bottom of the list. But in 2026, your Facebook page is your digital storefront. Here are the five biggest mistakes I see park owners making:

Every campground owner knows the struggle: finding reliable, skilled workampers who actually show up and do the job. In a competitive market, the best workampers have their pick of any park in the country.

Let’s be honest: As a park owner, you don’t care about "Likes." You care about Occupancy Rates. You care about your "Burn Rate." You care about the bottom line.

For decades, the "Open" sign and a listing in a physical directory were enough to fill a campground. But the "Sticks and Bricks" era of marketing is over. Today’s camper—whether they are a weekend warrior or a professional workamper—doesn't look at a map; they look at a screen.